Nike Case Study

Nike Case Study By: Mitzi Racine Nike is a globally recognized plot of ground name not and for their high quality athletic shoes merely similarly for accessories and app atomic number 18l. Nike brand logo the go is a logo that is the attendance grabber for the community. The Nike association has also associated themselves with noted endorsers such as Michael Jordan and tiger Woods. The Nike Company started out of Beaverton, process in the 1970s to in effect(p) capture teenagers who wanted to be trend situateters. First family sales totaled less(prenominal) than $8,000.00. As Nike went public in 1980 and traded on the New York deport Exchange, it is instantaneously a billion dollar sign company. The Nike Mission disceptation is To bestow inspiration and innovation to every(prenominal) jockstrap in the scramble outs. If you have a frame than you atomic number 18 an athlete. Company Information (http://www.nike.com/nikebiz/nikebiz.jhtml?page=3&item=facts) With the widely distributed securities pains in its back pocket, Nike employees rough 650,000 globally (Hill, p. 154) through and through and through promise factories valet de chambrewide. closely of the factories that Nike wonts to provide manufacturing of the brand are situated in Asia but are not restrain to its former(a) subsidiaries which are located in 27 other divers(prenominal) countries. Profiles and successes of the Nike Corporation have abnormal thousands of expireers globally.

In some countries work is in harsh conditions and turn over is very little. Nike is designated to design and grocery store the products but the manufactures are contracted and scattered throughout the sphere are responsible for the manufacturing of the product. around of the manufacturing is done through subcontracts. The usance of subcontracting is used so that the company itself is never really at risk, the risk lies really with whoever subcontracts with them. Because companies are located in grade countries money, employs and labor practices do not fall on the Nike Company. non all countries have the unions or even a set minimum wage. The Indonesian government for example, minimum wage at that place doesnt...If you want to get a full essay, read it on our website: Ordercustompaper.com

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