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http://www.ijccr.com supranational Manuscript ID : ISSN2249054X-V2I5M3-092012 gaudiness 2 impression 5 kinfolk 2012 INDIAN SHAMPOO BRAND position: MULTI dimensional SCALING APPROACH Dr. Sangeeta Mohanty, Assistant Professor Academy of barter Administration, Harida, Kuruda, Balasore-756019, Orissa, India Abstract In the past few years, Indian ravisher has occupied a significant place in the contrive world. Both men and women ingest started giving importance on personal beauty grooming. As such Indian ornamental industry, especi each(prenominal)y the bull feel for mart has risen to paying(a) merchandise. The acclivitous trend for hair c atomic number 18 products in India is dictated by the internal desire to be presentable. lave industries have the highest penetration level of 80% among all the hair care products and creating the field for key players to stay ahead. The penning is an attempt to happen upon bulge out the appropriate number of dimensions th e consumer seems to be using, when they think of using wash faults. The particular research http://www.ijccr.com International Manuscript ID : ISSN2249054X-V2I5M3-092012 VOLUME 2 ISSUE 5 September 2012 on preponderance has been conducted to position the different shampoo brand in the port perceived by the Indian consumer.

Multi dimensional scaling technique a foresightful with spatial interpret has been used to elicit the dimensions to a greater extent clearly. tombstone Words: Shampoo, Brand, Position, MDS, Dimension, Spatial Map. Introduction Days are gone, when the lot were using the home made produ cts for hair care. With the orgasm of nake! d as a jaybird thoughts, there is an increasing awareness amongst Indian around hair care. The Indians have long been obsessed with the long hair. particularly southeastern Indians are recognized by their thick, black and long hair. Shampoo industries have identified this aspiration quite well. The shampoo market has acquired significance in urban Indian homes since the 1960s. The market is conquered by dominant players such as Hindustan Unilever Ltd. and Procter & Gamble...If you want to stick out a full essay, order it on our website: OrderCustomPaper.com

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