Marketing Strategies for the New Economy

INSTITUTION; UNIVERSITY OF BOTSWANA DEPARTMENT; selling TERM PAPER ON; merchandising STRATEGIES FOR THE bare-assed ECONOMY SUBMITTED TO; DR ALEX IFEZUE INSTRUCTOR OF trade schema (MKT 760) In partial derivative fulfillment of the Requirements for the award Of class of Master of Business Administration. SUBMITTED BY: JANE MARTIES JANET MMUSI STUDENT ID: 200501891 INDEX reverse 1.LITERATURE REVIEW 2.INTRODUCTION 3.1NEW ECONOMY AND MARKETING STRATEGY DEFINED 3.EVOLUTION OF MARKETING 4.STEPS INVOLVED IN FORMULATING A MARKETING STRATEGY 5.CHARACTERISTICS OF ENTITIES direct WITHIN THE NEW ECONOMY 6.1 ORGANISATIONS 6.2 CONSUMERS 6.3 MARKETS 6.MARKETING STRATEGIES OUTLINED 7.1 BRANDING 7.2 premier(prenominal) suggester ADVANTAGE 7.3 CUSTOMER RETENTION 7.4 IMPLEMENTING A spherical REACH 24 HOURS A DAY, 7 DAYS A WEEK 7.5 PROMOTION AND BRANDING TOOLS 7.6 DIGITALISING PROCESSES 7.8 PROPRETARY AND ethical ISSUES 7.9 STAFF nurture 7.CONCL USION REFERENCE ABSTRACT The purpose of this term typography is to establish marketing strategies that companies existing in nows liberalist application which is characterized by fierce competition, should implement in revisal to chance on a sustainable competitive advantage. The charm in this paper was done by examining secondary sources from books and online sources which become already created a rich literature on the subject. A majority of writers from these sources foster the idea that good marketing strategies in the new prudence are the key to success and growth. By outlining strategies and discussing how they are of entailment in increasing revenues for today s organizations, this term paper gives a recipe for survival to all organization which inadequacys to pass itself growing instead of declining in today s engineering science advancing and globalised frugality. MARKETING STRATEGIES FOR THE NEW ECONOMY 1.LITERA TURE REVIEW In innovational day time, the ! economy has advanced to a very complex...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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