Supermarket Marketing

1) For this assignment I decided to visit the tom Thumb Supermarket located in Lovers Lane. When I walked into the supermarket the first thing I saw was a stick out in the middle of a sm any-like path in which people get the kart to do their shopping. In this stand there were organic fruits such(prenominal) as apples, peaches, melons, kiwi and a couple of early(a) small fruits. All of them contained the yellow sign of e very day nest egg, meaning that the fruits were on a discount from their steady prices. I approximate that the retailer strategically puts these items in the entrance since they know fruits are a high demand product for consumers.Once I passed through the doors and into the supermarket, I observed a flower stand with umteen flowers for sale and many stands containing chips and many soft drinks that came in boxes like coca-cola, sprite, Canada dry and others. I study that the flowers are great location since they attract every consumer that walks into the sup ermarket independently if he/she is going to buy flowers or not. It also gives a better set about to the consumer as he walks in, since flowers are produce a sense of stabilise for many. ) As I walked through the supermarket, I reached the pharmacy of the supermarket. As I had seen in many places before such as CVS and Walgreens, this supermarket also had generic wine brands in many of the medications being sold. These generic brands were found among the approximately park medications sold daily. Beside Advil, Tylenol, and ZzzQuil, there were the generic products. The generic products had a simpler look from the impertinent than the home(a) brand names, but contained the exact identical ingredients as the case brands, for $2 and up to $3 dollars less in most cases. in that location were also generic products for well-known brands such as Tums, Mucinex, Aleve, Alka-Seltzer, and even Pepto Bismol. I believe that that these brands are positioned this way so the consumer is abl e to compare the national brand to a generic product and realize that the only variety between them is the price and a nice looking box. 3) While go through the aisles I realized that there were products at the end-of-aisle that were not from the same category as the aisle. There was a similarity between all of these products that were located at the end-cap.The majority of these items were snacks or small products for daily use. These items were largely chips, there were some with water and it was the cheapest one, one contained small toys, wine, and soft drinks. I believe that these items are located at the end-cap since it is something that almost every consumer likes and wants. So it is a strategic location for retailers to place products that have a very high demand. 4) I was not shocked to see an item that was displayed in two different locations since it was one that we usually do not link up to a supermarket.While walking to the pharmacy there was a stand in the middle o f the aisle. This stand contained ceramic plates and silverware, there were also a few toys and a lot of hard plastic containers for water or drinks. These items were located in a different area than they usually are. I imagine that these products do not have a lot of demand. So the retailer tries to create this demand by separating the product into two locations and believably attract consumers in different locations such as the pharmacy that could be more interested in the product. ) When I went to the table mustard category I realized that the most expensive type of mustard were also among the most famous brands. The most expensive mustard was Heinz, followed by other brands such as Safeway, Guldens, Jack Daniels, and Grey Poupon, which were in the same price range. The cheapest mustard was the Frenchs brand, which I am almost sure is no different than the Heinz mustard. The differences in prices among the mustards were also influenced by the type of mustard not only the brand. The Dijon, Horseradish, Spicy Brown, Sweet and Spicy, and Brown mustards were more expensive than regular plain mustard.