Contemporary Issues In Human Resource Management Commerce Essay

modern-day Issues In benevolent Resource Man epochment Commerce EssayThe wedge of the recession upon homosexual resourcefulness charge activities of HM activitiesThe paper provides an oerview on Hennes Mauritz (HM), analyzing the indus crusade environment and the position in the sell mart. The paper wish wellwise explores the impact of the recession upon the human resource management activities, based on publicly available details of HM, which has been analyzed and presented within the context of the perspective. macrocosmThe retail industry is usu onlyy a very dynamic, and a dissipated changing celestial sphere in the market. It represents iodine of the main sectors in the UK economy, in terms of employment, transactions and acquireover, so that as a consequence, it is a exceedingly competitive and a sophisticated industry. Thompson(2002) argues that stinting conditions are an most-valuable agent in the industry and he states that they may affect the stylus, weather abstemious or difficult, a furrow runs the activity successfully and profitable .Further more he claims that scotchal conditions may affect both capital availability, comprise and demand. Companies in the work sector remove to keep all the date the management on monitoring the market, and should try to identify any unfermented trends as soon as viable and, above all, they have to keep up with the customers increasing expectations, get hold ofs and changing tastes.As the paper shows above, the abridgment testamenting be on the HennesMauritz flair business concern which is considered peerless of the worlds favourite and like designers of clothes and accessories for man, women, teenagers and babies. In addition, HM its overly existn non besides for the fashion cosmetics and accessories entirely as well as beca procedure of the quality of the clothes ,using sustainable materials like organic cotton plant, wool and organic denim, all being environmental well-d isposed ( HM website(1), viewed 20 October 2010). consort to the Datamonitor (2010, p.4) HM is a large wearing retailer with its carrying into actions primarily set in Europe, join America, and Asia, owning in 2009 1,988 stores worldwide and reaching gross sales of 119 billion Sweden Kronor. (HM website (2), viewed 20 October 2010). The clubs main spot is based in Stockholm, Sweden and employs almost 76,000 workers out of which more than 53,476 are on full time employment as of November 2009. HMs strategic approach is to provide designer clothes to general population at affordable prices, the company working with such brand names as Stella McCartney, Karl Lagerfeld, Roberto Cavalli and Lanvin (Capell Beucke 2005, p. 16 Kroll 2004, p. 71 Zimmerman 2009, p. D1 WWD 2010, p. 2).RECESSION IN RETAIL SECTORNowadays almost all kinds of industries are willing to maintain their competitive position in the market during the recession period. Most of the challenges that the retail ma rket faces are related to the scotch and the financial heapdidates. The fashion industry faced unfavourable situation out-of-pocket to the reduction of the m geniusy spent on clothes, but also repayable to the convince in consumers behaviour.According to Kambil (2009) recession should last less than 2 divisions, and managers should take full advantage of this in assemble to rethink and re raw(a) their strategies and their competitive positions in the UK retail market.The UK retail market was just peerless of the industries hit by the global economic downturn, as shoppers were forced to coiffure their spending and consumer confidence was shaken by the failure of important retail giants like Woolworth. With the retail market getting back on its feet in 2010 particularly the online sales segment, where UK web sales grew by 18% in August 2010 (BBC website, http//www.bbc.co.uk/news/business-11034030 ), compared with the same month a year primarily one of the most pressing concerns is whether there will be long-term effects on consumer confidence or spending.The retail industry has been an resplendent contributor to the UKs economy. According to the British retail Consortium, the retail sector is one of the second largest employers in the UK, employing 11% of the UK workforce, nigh 2.9 million people as of March 2009.Historical evidences depict that the UKs economic development has been dominantly fuelled by the successes in the fashion industry especially because of the existence of 286,680 retail outlets in the UK (British Retail Consortium website). Over all these years, industrial success in textiles and fashion goods component have been signifi potfult and can be attributed to the continuous change and improvements in the lifestyle of the shoppers and the increasing value being placed to such products. Consumers constantly experimented diverse looks, styles, fabrics and ideas and their interest in fashion accessories has been stimulated by hi gh media exposure, which have been growing over the last few years. This engaged rise in the consumer spending on fashion products led to much unchallenged growth in the industry.Despite the crisis in this sector of the economy, some of the organizations managed to grow their market share. According to Kambil (2008) companies need to centering their attention on the market share and in addition they had to launch new products and coiffe the existing ones in order to improve their relations with the customers. Using HM as a company example, they tried to beat the effects of the downturn, by launching designer clothes in partnership with well-know designers like intrude Choo, Roberto Cavalli and Lanvin this November (HM website, viewed 21 October 2010).Moreover the economic recession has affected more HR Processes and they needed to be adapted to the new economic environment and furthermore they had to be ready to face the new reality. The impact of the recession is not the same and many HR Processes can continue their regular operation without any adjustment. Even if recession has affected many fashion organisations, gag law stores or slashing prices, one of the big retailers operating on the UK market, HM ,was keeping quite well, in addition they were opening stores, entering new markets, and adding new brands (Spiegel website, April 9 2008, ).Anformer(a) major effect of the recession in the retail industry is the staff redundancies. According to The Telegraph website there is an important downsizing in this sector, which may affect retail organisations in many ways. The article shows that at the beginning of 2009 economists were announcing massive staff reductions between 100,000 and 135,000 jobs cod to the severity of the slowdown. Moreover the Chartered Institute of Personnel and Development predicted at that time more than 600,000 jobs will be lost and many companies will be forced to freeze their workforces pay.Sales have been also woeful by the economic downturn, reporting a volume of retail sales lower with 0.1% than October last year (National Statistics Online website, http//www.statistics.gov.uk/cci/nugget.asp?id=256).Among the factors that should be taken into consideration is the electric current economic growth rate in the nation. This directly refers to an economys rise in value of operate or goods produced. According to the Office for National Statistics (ONS) in the case of United Kingdom, the economic growth rate in 2010 grew by 1.1% in the second quarter of the year (BBC website, National Statistics Online website, http//www.statistics.gov.uk/cci/nugget.asp?id=256 ).Another economic factor that may influence retail business in the fashion industry is the inflation. According to the BBC newspaper, the Consumer Price Index (CPI), inflation increased to 3.2% in October from 3.1% per cent in the previous month (BBC newspaper, http//www.bbc.co.uk/news/business-11784775, Appendix A). chock up Analysis of HMAccordin g to Armstrong (2004) SWOT is defined as (Strengths, Weaknesses, Opportunities, Threats) and is a popular framework for developing a marketing strategy. SWOT analysis is basically done to find out if they have sufficient resources to mop up their impuissance and still achieve their objective.StrengthHennes Mauritz AB build its loudnesss by operating through with(predicate) complementary retail channels stores, Internet, and printed catalogues.According to Datamonitor (2010) one of the evidentiary strength of HM Company is the bay for its products which rise up the inventory turnover and enables low price cut. Customer express their option for HM product especially clothes because of its quality at the scoop out price but also because of the stores which are refreshed and reordered daily with new garments products. Moreover, collaboration with designer like Karl Lagerfeld, Stella McCartney, Roberto Cavalli and Lanvin this November, which are very well know worldwide, will im prove the desire for their garments ,but also will accelerate sales growth ( Business week website, viewed 19 October 2010) .Another major strength of HM is the presence on different markets such as Europe, North America and Asia with almost 2000 stores (HM website (4), viewed 20 October 2010). This fact is a positive aspect for the company because they can diversify their risk, but also be sustainably- financially, socially and environmentally (CSR Report 2009).WeaknessesOne of the most important and noticeable weakness that HM encounters is the segment that the fashion company targets. HM designs clothes for teenaged customers go them the HM Divided and HM L.O.G.G collections. Second fact that can be taken into consideration as a weaknesses is the shoppers base which is influenced by the macro economic environment in a negative way (Datamonitor 2010).The article claims that HM focus on the young segment of the market, which is one of the worst hit by the recession, with 21% rate of unemployment for teenagers under age of 25.OpportunitiesFirst of all, one of the most important opportunities that HM faces is the e-commerce. According to Datamonitor (2010) HM online sales grew by 22% with 4.7% of the total retail online sales in Europe. Moreover the online sales within more 17 European Countries (such as France, UK, Germany) are estimated to grow by 11% each year over the next five years. Even if the recession affected the retail industry, Hennes Mauritz unresolved in 2009 250 stores worldwide with 25 more than they planned. (HM website (3), viewed 21 October 2010)Second of all, the elaborateness plans 2010-1011 for HM intend to reach a 10-15 % each year. The Company tries to focus on markets like Asia where the sales double over, China Japan and southeast Korea. (Financial times website October 20, 2010).Another opportunity that HM takes full advantage of is the use of organic cotton which classified the company in the top cardinal global brands and ret ailer using organic cotton.ThreatsThreats of the company are also related to the economic recession because shoppers spend less money on clothes. Over the year 2010 employment were expected to become worse, peaking towards the end of the year at approximately 10.3% and consumers were expected to apply for benefits. Second major flagellum for the organisation is the VAT which has been reduced in the UK in 2008 by 15% and in January 2010 has been changed again do 17.5%. Apart of this change the cost for cotton has been modified as well with almost 60-75 % by the end of 2009 and with 20-30% during 2010 (Datamonitor 2010 , http//web.ebscohost.com/bsi/pdf?vid=20hid=7sid=4b01c02d-b8cf-414f-b787-7f93a0b69865%40sessionmgr113 ).Human Resource Management in a recessionThe retail sector is one of the most hit by the global economic recession, so that managers should handle the effects of recession as professionally as possible in a downturn. But since when human resource management is transac tion with the implementation of the strategies and policies relating to the management of individuals, the department become one of the most accountable to stimulate the organisation on the right track during recession time. According to Kambil (2008) there are some important steps that a business should follow in order to maintain their competitive position on the market. Some of these vital steps are the improvement of prices in order to grow margins, the increase of the financial and operational efficiency, but also the density on the market share.According to Armstrong (2009, p.5) the purpose of the human resource management is to make sure that an organisation is able to perform well through its staff, but also to increase the efficiency and the capability of the business. Furthermore, it also helps the business to reach it goals by using the resources available to their best use.One of the first gear processes affected by a recession is the recruitment selection policies w hich have been massively affected by the recession. Newell and Shackleton (2000) argues that recruitment and selection process involves devising anticipation rough what will happen, so that decisions are made about who is the most suitable person for a certain job that can increase the performance of an organisation. Now managers and recruitment agencies are being plain careful who they bring in, and they favour to rethink and implement new strategies in order to improve their relations with the customers. In addition, companies are even more demanding than before, making sure that they recruit the best candidate that can bring real value to the company.Another significant effect on human resource management which impact an organization in recession time is the cost cutting. Retailers are conscious about the situation of the business and try to do everything to maintain their competitive position on the market. They started to cut working hours, holidays, labour costs, and trave l expenses and they dont offer long-term benefits anymore. According to Retail hebdomad website (http//www.retail-week.com/cost-cutting-the-lean-machine/1923604.article ) organizations needed to reduce its cost not only to their store level, but also to their head offices.The career and development process have been also affected by the recession, so that managers offer limited trainings to their staff. Selecting and training employees with spacious potential, contribute to the increase of the sales and organisations performance. It also leads to a more structure career path which ensures that staff has the necessary skills to improve the quality of services and products of a company.Introducing flexible working arrangements and part-paid sabbaticals is another effect of the recession that has a significant impact on an organisation impact on an organization. Managers prefer to make these changes, rather than implementing redundancy programmes, because it allows them to manage eve ry cost. This measure eliminates the need of hiring extra staff for busy periods such as Christmas or easter holidays.The operations are also suffering due to the recession, because managers develop different channels which imply lower labour costs, such as online sales.A number of retailers found more innovative ways to deal with cost cutting by introducing 9 day fortnights, reducing daily hours and offering unpaid sabbaticals, so we also saw an uplift in the request for interim specialists to renegotiate these new practices.ConclusionThe middle of 2008 saw commodious changes for the UK retail industry, with the sector suffering a very intense downturn and several well-known brands were disappearing from the high streets. But on the other hand there have been retailers that improved their performance during the recession. As seen above, HM is one of them, reaching a SEK 118,697 million turnover, and about 76,000 employments.The human resource management is one of the sectors that have been also affected by the economic downturn. According to Armstrong (2000) Human resource management is a construct generally invented by academics and popularised by consultants. So that many retailers took decisive actions, like concentrating and simplifying their operations by reducing staff numbers and costs, both through natural wastage and implementing redundancy programmes and flexible working hours.Furthermore, there is now evidence of significant change in the retail sector. In line with the drop-off in demand for goods not being as bad as had initially been feared, retailers are now re-evaluating and rethinking their HR strategies.In conclusion, the paper demonstrates that the current economic conditions have provided the opportunity for the UK retail industry to learn and deal cave in with HRM structures and recession, adding to what had already been in progress before the economic downturn, which in turn shows an opportunity to make the business stronger, succes sfully and profitable. Moreover, there is a neglect of standard qualifications across retail sector which is also unfavourable. Government form _or_ system of government in this area is ineffectual and needs to be improved as soon as possible.