Executive Summary :: essays research papers

The executive summary is arguably the most important section of the business broadcast. It must be concise, specific, and well-written. It summarizes the highlights of the completed business plan and provides a brief snapshot of the plan, with sales, spending, and profit summary figures. The summary emphasizes those factors that will make the business a success. It must contain sound numbers for merchandise size, trends, company goals, spending, return on investment, capital expenditures, and funding required. For new businesses or businesses seeking funding, credibility and excitement are key elements of the executive summary. Venture capitalists ascertain hundreds of plans each month, and just a few are actually being read from cover to cover. A quick 20-second scan of the executive summary is the terra firma for screening which plans to read and which companies to interview for investment. When the plan is the vehicle used to attract financing or investment, the executive summ ary should make it clear to the reader who is a potential source of funds why this is a sound investment. Business Background The business background section of your business plan generally consists of two to four sections that present information that is specific to your business. You may have gathered substantial information about competitors and the industry in general in the data track of considering your business plans. This is not the place for that information. Instead, concentrate solely on those characteristics of your business that are specific to your particular business. The business background generally includes the following a document describing the business entity and its general operation a document describing the product or service that your business will provide a document describing your facilities, if appropriate a document describing the people in your organization, if appropriate The Business Entity The business entity portion of the plan provides informati on that is specific to your business. This document sets forth the current military position of operations, the management structure and organization, and the identification of key personnel. If the plan is being created for an existing business, historical information is also included. The business background provides the reader with information regarding the symbol of business (e.g., wholesale, retail, manufacturing, service, etc.) type of legal entity (e.g., corporation, partnership, sole proprietorship, etc.) when the business was established where it is located the type of facilities, if any (e.g., retail establishment, manufacturing plant, etc.), although you may need to devote a recess