Case Study: dell Case Study: dingle dingle can be one of the most successful companies mostly due to its direct marketing strategy. Unlike opposite computing device companies which sell their product through retailers, Dell provides their computer and service directly to customers. The direct-selling model makes the company understand their customers reveal and eliminates the retailer cost. What is more, each PC is customized to the customers who can specify what components they indirect request. Dell in addition holds little or no inventory and assembles products as soon as an order placed.
The company can publish inventory cost and apply new technology on their product quickly by using the just-in-time approach. In 1996, Dell became the e-commerce leader, for its website is not only some pages describing the details of products but also an online shop specializing computers for consumers. People can buy computer on the website which covering 80 countries, 27 languages/dialects, and 40 currencies without leaving h...If you want to get a full essay, order it on our website:
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