The Marketing Environment and Market Analysis

Week 3 Case Study: The Marketing milieu and Market Analysis Watch the case study scene authorise The Australian Music Industry and apply your planetary familiarity of the unison industriousness in answering the following questions (these should be completed prior to class). 1. What are the key microenvironmental trends affecting the line of business intentness? devote consideration to customers / clients, dieners, and competitors. * Customers: Sales are the biggest take apart to keep the euphony industry running. So customers are acting an important role to affect the music industry each they keep purchasing or not. * Partners: As the well origination of technology. Many new partners are showing up this virtually years, such as iTunes A digital platform for customers to overcast music online. Besides, YouTube A video website that can help artists to graduated table out their music all round the world in a second. All those things can h elp people to function in touch with music easier than before, it creates a confirmative eye to music industry. * Competitors: Customers become smarter and smarter because the break-dance education and companionable environment, the standards that music industry is required, are become higher and higher.

Moreover, people realise often of methods to relax themselves instead of music, for example, Movie Theatre, digital social entanglement platform. The entertainments around us are become better and much choices. 2. What are the key macroenvironmental trends affecting the music industry? Give conside ration to political, economic, sociocultural! , technological, and legal factors. * Sociocultural and political aft(prenominal) stepping in the 21st century, people are known more around the world, we understand and respect different cultures and religions. As a consequent for music industry, their customers are not limiting in unrivalled area but become international. Thats a positive trend affecting the music industry. * Economic The sales issuance of entertainment industry always depends...If you want to read a full essay, order it on our website: OrderCustomPaper.com

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