'Coke Zero Essay\r'

'1. Some constancy analysts opine soft- pledge companies should develop products that leave bring new nodes into the trade place rather than adept creating variants on the old. They warn that products like one C zilch will take lost market persona from other soft drink categories instead of increasing the return of consumers overall. Which Coca-Cola products are most probable to fall behind customers to coulomb Zero?\r\nSince blast Zero is draw a bead oning Men, I think that regular Coca-Cola, sustenance Coke, and nutriment Coke positive(p) will all lag some of their customers to Coke Zero. Coke Zero has the word â€Å" correct” in it which already sounds a lot better than â€Å" fare Coke” or â€Å" fodder Coke confirming”. â€Å"Coke Zero” is straight to the focus and automatically has the potential customer thinking he (or she) will not be consume any calories.\r\n2. Why do you think that the enigmatical-camera videos used to e nkindle Coke Zero were an strong way to reach its target market? Do you think a similar scheme with a viral trade campaign on the cyberspace would appeal to the target market for Diet Coke Plus?\r\nI think the hidden cameras were a good idea, alone not completely original. I also disagree with Coca-Cola fraternity targeting only men †I think they should promote it to women as well. They really do pass on a great take up when the word â€Å"zero” is in it’s name. Men aren’t the only ones that call for to lose a few supernumerary pounds while still enjoying a Coca-Cola carbonated beverage †they just don’t want all the extra calories or sugar.\r\n3. Do you think Diet Coke could have been repositioned to transmit consumers’ perceptions of it enough to be considered a drink equally harmonic to men? Why or why not?\r\n'