The Relationship Between Pressure Groups and the News Media :: The Mass Media and Environmental Issues

Nowadays, it is comprehensible to hear that crowded citizens flourished on the street or gathered in front of the official establishment in stray to advocacy their appeals towards government or pressing the softened government. These phenomenons could be identified by social activities lead by air haul group and as the forms of expressing public opinion ( Grant, 19994). However, countersign media also reveals same functions with pinch groups by attracting public solicitude and raising public knowingness on definite issues, even influencing governments decision on a great extent. This essay result mainly focus on analysising how pressure groups successfully utilize and affect intelligence media in footing of enhancing the public attention to their campaigns which accompany with a few negative examples of pressure groups most misues news media. Besides, this essay will critically argue about the relationship between pressure groups and news media some techniques exerted by pressure groups in media area and how news media reacted to pressure groups. There are some(prenominal) types of pressure groups existing in current society which they possess dissimilar values and aims. In details, causes groups may eager to set up certain debates in policy- fashioning order of business and expected to receive effectual political action (Grant, 2000, P126) sectional groups might need to attract public attention to their problems but sometimes they prevent public attention in order to conducted via au fait consultative channels (Grant, 2000, P126) interest groups which easily to understand in its literal meanings used to upgrade their interest in political agenda by utilizing media (Grant, 2000, P127). Therefore, certain pressure groups control higher level of media helper compared with others. Furthermore, despite of pressure groups relate to political agenda, environmental groups have completed long-history relationship with news media that could be identified by large quantity of environmental articles in media coverage (Hansen, 1993, P5). In details, most well-known environmental groups employed rich experience staff those workers involved in making environmental news before or providing environmental information to journalists that will guarantee their campaign issues are similar or familiar with thriving news coverage (Hansen, 1993, P5). However, environmental groups are taken significant advantages in news coverage compared with other pressure groups due to the environmental news are more mediagenic and equivalent to news criteria (Hansen, 1993, P5). Despite of the pressure groups require news media at a variety level, different form of news media might present diverse effects depends on its functions and targeted audiences.