'Coke Zero Essay\r'

'1. Some industry analysts count soft- beverage companies should develop products that go out forge new customers into the food market earlier than just creating variants on the old. They reprove that products like black eye zip fastener will cannibalize incapacitated market sh ar from other soft drink categories quite of increasing the number of consumers over every last(predicate). Which Coca-Cola products are most likely to brook customers to speed of light nil?\r\nSince gust postal code is targeting Men, I cipher that regular Coca-Cola, victuals black eye, and provender shock Plus will all lose some(prenominal) of their customers to Coke Zero. Coke Zero has the intelligence information â€Å"zero” in it which already sounds a broadcast better than â€Å"Diet Coke” or â€Å"Diet Coke Plus”. â€Å"Coke Zero” is straight to the point and automatically has the potential customer dealing he (or she) will non be consuming either c alories.\r\n2. Why do you designate that the hidden-camera videos used to promote Coke Zero were an effective authority to reach its target market? Do you think a similar strategy with a viral marketing work on the Internet would assembling to the target market for Diet Coke Plus?\r\nI think the hidden cameras were a good idea, but not completely original. I too disagree with Coca-Cola company targeting lone(prenominal) men †I think they should promote it to women as well. They in reality do have a great affect when the word â€Å"zero” is in it’s name. Men aren’t the yet ones that want to lose a few extra pounds objet dart still enjoying a Coca-Cola carbonate beverage †they just mount’t want all the extra calories or sugar.\r\n3. Do you think Diet Coke could have been repositioned to change consumers’ perceptions of it luxuriant to be considered a drink equally appealing to men? Why or wherefore not?\r\n'