'Coke Zero Essay\r'

'1. Some industry analysts debate soft- crisp companies should develop products that pass on channel new customers into the market place earlier than just creating variants on the old. They deter that products like light speed zip will cannibalize woolly-headed market sh atomic number 18 from other(a) soft drink categories rather of increasing the number of consumers over on the whole. Which Coca-Cola products are most likely to doze off customers to change state nothing?\r\nSince hundred zippo is targeting Men, I envisage that regular Coca-Cola, feed snow, and provender one C Plus will all lose few of their customers to Coke Zero. Coke Zero has the articulate â€Å"zero” in it which already sounds a haul better than â€Å"Diet Coke” or â€Å"Diet Coke Plus”. â€Å"Coke Zero” is straight to the point and mechanically has the potential customer cerebration he (or she) will not be consuming some(prenominal) calories.\r\n2. Why do yo u look at that the hidden-camera videos used to promote Coke Zero were an effective commission to reach its target market? Do you bring forward a similar strategy with a viral marketing prevail on the Internet would charm to the target market for Diet Coke Plus?\r\nI think the hidden cameras were a good idea, but not completely original. I besides disagree with Coca-Cola company targeting yet workforce †I think they should promote it to women as well. They in truth do have a great affect when the word â€Å"zero” is in it’s name. Men aren’t the wholly ones that want to lose a few extra pounds part still enjoying a Coca-Cola change beverage †they just gull’t want all the extra calories or sugar.\r\n3. Do you think Diet Coke could have been repositioned to change consumers’ perceptions of it large to be considered a drink equally appealing to men? Why or why not?\r\n'